Our Flower Philosophy

We believe flowers should never feel generic. That’s why we partner with trusted suppliers who source the finest blooms from around the world. Each stem is carefully selected for its quality, freshness, and beauty. Our arrangements reflect the season’s best, always crafted with intention and delivered with care. No bulk processing, no shortcuts, just exceptional flowers, wrapped by hand and sent with heart.

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  • Our mission is to bring joy, emotional connection, and a touch of beauty into people’s lives through fresh flowers that feel personal and intentional. We believe that thoughtful gestures should be easy, and that flowers shouldn’t just be beautiful—they should be meaningful. That’s why every bouquet we create is designed to surprise, delight, and strengthen relationships, whether it’s a weekly delivery or a one-time gift. We are committed to supporting sustainable practices and ensuring that every stem we send supports a real person and their craft.


    We don’t just send flowers. We help people show up, even from far away.

  • Our vision is to become the most trusted and beloved flower delivery service in California by making it easy for anyone to send beautiful, thoughtful bouquets without stress or overthinking. We want to redefine what it means to “give flowers” by turning it into a habit of care and connection. We aim to grow a brand that not only delivers joy to homes every week, but also uplifts the people behind the flowers—from the farmers in the fields to the hands that arrange each bouquet.


    We imagine a future where Cali Fleur is the first name people think of when they want to make someone feel seen, appreciated, or simply loved.

  • Every bouquet supports real people, from the team that arranges the flowers to those who handle each delivery with care. We donate 10% of all revenue to programs that support the communities we serve.


    We also work with farms that follow sustainable practices to reduce waste and protect natural resources. By choosing responsible sourcing and direct delivery, we lower our environmental impact and contribute to a more thoughtful supply chain.